ABOUT THE BRAND
ART & ALCHEMY PARFUM is a Toronto-based fragrance house that offers a wide array of original fragrances inspired by ancient principles of alchemy, as well as diverse art forms. Each fragrance tells a compelling tale in scent, with the objective of creating a deeper and more meaningful relationship with our sense of smell.
Our 3 principles:
WELLNESS
Unlock the power of fragrances and aromas to influence positive emotional states and achieve wellness.Fragrance has been intertwined with humanity for centuries, connecting us to our spiritual world and transporting us back to particular memories in time. It’s also been scientifically proven to influence our emotions in powerful ways.
INCLUSIVITY
We create a safe and inclusive environment that celebrates individuality and empowers customers to express themselves through perfume
Fragrance unites us all, regardless of gender and cultural norms. Our products are open to everyone, free of classification. Embrace the value of inclusivity and enjoy the art of perfumery!
SUSTAINABILITY
We respect nature by understanding its limitations and constantly striving for more sustainable practices.Throughout history, the occult arts have been obsessed with understanding the natural world. From the druid's fascination with the stars, to the modern wicca’s worship of the seasons, and the alchemist’s dizzying collection of natural substances, nature takes centre stage. We honour this tradition and believe that sustainability is no longer a choice but a priority for every brand.
