YOUR STYLE. YOUR STAGE. YOUR STORY.
Welcome to ART & ALCHEMY®, Toronto’s alternative fragrance house—now expanding into apparel and accessories. Our collections are a theatrical blend of perfumes, fashion, and accessories, inspired by the stage, music, and pop culture. Just like our perfumes, each piece in our apparel and accessory line draws from the enchantment of theatre, allowing you to change "costumes" and transform into different colorful characters, unlocking new facets of your persona.
Whether through scent, style, or statement pieces, step into the spotlight and become the main character of your captivating narrative. Explore bolder, grander versions of yourself through the power of transformation, embracing your many selves with both fragrance and fashion.
THEATRICAL PERFUMES, APPAREL, AND ACCESSORIES FOR MANY SELVES 🎭
Inspired by the belief that every individual holds extraordinary potential waiting to be unlocked, ART & ALCHEMY® embarks on a journey of self-discovery through the enchanting world of fragrance, apparel, and accessories.
Guided by our fascination with captivating fictional archetypes—sorcerers, enchantresses, seductresses, cunning ingénues, unlikely heroes, and more—we recognize their transformative potential to inspire personal growth and empowerment. These characters reside within us, ready to be summoned when needed, whether through scent or style.
Our collection of theatrical scents, apparel, and accessories serves as a medium for self-expression and reflection, inviting you to become the main character of your extraordinary narrative. With unapologetic originality, we encourage you to explore your identity and reveal unspoken truths through the power of transformation—whether through a signature fragrance, a statement piece of clothing, or a bold accessory.
Welcome to ART & ALCHEMY®. Welcome to the stage of your narrative.
ORIGIN STORY: FROM THEATRE TO FRAGRANCE
ART & ALCHEMY® stands at the crossroads of fragrance, theatre, and personal transformation, an innovative fusion crafted by artist Mïka Tremblay. As a perfumer and storyteller, Mïka seamlessly intertwines fragrances with narratives, drawing inspiration from a background deeply rooted in the arts. From the grand halls of music conservatories to the vibrant stages of musical theatre, Mïka's journey unfolds as a symphony of diverse experiences, masterfully blending classical traditions with modern storytelling techniques.
Mïka’s fascination with fragrances began in childhood, where the aromatic allure of jasmine flowers and his mother’s perfume collection sparked his imagination. Perfume became his medium for expanding the power of storytelling, merging his theatrical background with the evocative power of scent. Halloween and the power of costumes have always been a source of inspiration, allowing him to explore hidden aspects of self-expression that are often suppressed.
Growing up as an outsider in a small town during the 80s and 90s, Mïka faced the challenges of navigating his mixed-race identity (Filipino and French Canadian) and being a member of the LGBTQ2+ community in a social context that was less accepting of diversity. Music, theatre, comic books, and films provided a sanctuary of resilience and inspiration, motivating him to embrace his unique identity.
From this deeply personal journey, ART & ALCHEMY® was born—a sanctuary where individuals can discover their voice, summon their inner strength, and explore hidden facets of themselves through the enchanting world of fragrance. While perfumes remain the heart of the brand, the apparel and accessories are extensions of this empowering fantasy world, inviting followers to take part in the theatre of transformation. Welcome to a world where your scent, your style, and your story take center stage.
"I consistently find myself telling variations of the same story: a character who, despite facing misunderstanding and marginalization, transcends these obstacles to become a formidable and empowered individual. These characters resonate deeply with me, and I see that same strength and potential in everyone." – Mika
Follow his fragrance journey on Instagram @mikathealchemist and Tiktok @mikathealchemist
