ABOUT US
Alchemy is often associated with the concept of transmutation – a process whereby simple materials evolve into nobler ones, like lead into gold. In reality, alchemists’ interests were far more diverse. They sought the transformation of the body and soul, guided by the belief that people possess a hidden transcending potential.
Adhering to this ancient concept of transformation, Art & Alchemy Parfum offers an array of original fragrances and products that serve as catalysts for tapping into our inner potential. Our perfumes are an artistic medium expressing ideas and emotions. Likewise, through the experience of our products, we energize and inspire our clients to manifest their positive self-fulfilling prophecies.
Our 3 principles:
WELLNESS
The word perfume originates from the Latin per fumum, meaning ‘through smoke’. In ancient Egypt, they would burn rare and precious materials such as resins and oils to release their fragrances and connect with the spirit world. Humanity's relationship with scent is ubiquitous and has played a key role in various rituals and ceremonies. More recently, science has demonstrated that smells and fragrances do indeed have the power to influence our emotions and mentally transport us to different times and places. In effect, amongst our five senses, smell is the only one directly connected with our centre of emotions in the brain and can more accurately evoke particular memories. There remains much to be learned about this profound emotional connection.INCLUSIVITY
We celebrate the limitless expression of each person’s unique identity and promote a safe and inclusive space to enjoy the art of perfumery.
SUSTAINABILITY
Throughout history, the occult arts have been obsessed with understanding the natural world. From the druid's fascination with the stars, to the modern wicca’s worship of the seasons, and the alchemist’s dizzying collection of natural substances, nature takes centre stage. We honour this tradition and believe that sustainability is no longer a choice but a priority for every brand.MÏKA TREMBLAY
Founder, Alchemist & Storyteller
“As a classical musician, I am inspired by the musicality that exists in fragrances. What I find most compelling is that both music and perfumes offer something unique. Though they remain unseen, both exist with the power to move us. They make us realize that there is a world of beauty that lives in the invisible.” - MT
Following his studies in classical piano, Mïka worked in marketing for two world class Canadian Orchestras: l’Orchestre Symphonique de Montréal and Tafelmusik Baroque Orchestra and Chamber Choir in Toronto. He also assumed the role of Artistic Director of his own multidisciplinary theatre company while in Montréal to nourish his active creative spirit. Mika would often describe his artistic process as multidisciplinary storytelling at the crossroads of classical traditions and technology.
Whilst developing a successful career in the arts, Mïka fostered a passion for fragrances. Viewing perfumery as a complimentary artistic medium that could expand his storytelling possibilities, Mïka journeyed down the rabbit hole of fragrances and reemerged with the concept of a new, niche perfume brand: Art & Alchemy Parfum.
Follow his fragrance journey on Instagram @mikathealchemist
