BRAND & FOUNDER
CRAFT: PERFUMES FOR SHAPESHIFTERS 🎭
Art & Alchemy is an independent perfume house creating theatrical fragrances that open doors to hidden places. Every collection is shaped by poetry, symbolism, and carefully chosen artistic references, encouraging curiosity and play. Each fragrance offers the opportunity to step into narratives that elevate the everyday and give centre stage to the unrealized personas waiting in the wings.
PHILOSOPHY: A KINGDOM LIVES IN AN IRIS ⚜️
The world is open to poetic reinterpretation, and sometimes the smallest things hold the grandest possibilities. Scent invites us to perceive reality through a different lens, where flowers, places, and moments can reveal richer meaning. What we choose to notice quietly shapes who we are becoming. It is from this sensibility that our fragrances begin.
DESTINATION: THE EMPORIUM OF FRAGRANT CURIOSITIES 🧪
If wonder, mystery, and emotional depth have always guided you, then you may have found your destination. A place for the curious, the unconventional, and anyone who understands that sometimes a flower can be more than a flower.
ABOUT OUR FOUNDER
Mïka Tremblay is the artist and perfumer behind ART & ALCHEMY®. Classically trained as a pianist, he founded an experimental theatre company in Montreal before building a career spanning more than two decades with Canada's leading orchestras. His studies in perfumery at the Grasse Institute of Perfumery and the Institute for Art and Olfaction further shaped a creative practice where these artistic disciplines converge through fragrance.
Drawn to music, poetry, theatre, gardens, and visual art, Mïka approaches perfume as a creative medium capable of carrying ideas that cannot always be expressed through words alone. His fascination with the natural world has also led him to pursue studies in garden design, with a particular interest in aromatic gardens.
Growing up in a small town, Mïka escaped into comic books, fantasy, and horror, where the unlikely became possible and every character held the potential to become something greater. That same creative instinct continues to shape his fragrances, collections, and artistic collaborations.
With a deep affection for Toronto and an appreciation for Canada's cultural diversity, Mïka is committed to advancing the recognition of scent as an artistic and cultural medium. This conviction led him to establish the Toronto Scent Festival, launching in May 2027, to celebrate the diverse olfactory culture of Toronto and Canada through exhibitions, talks, workshops, and creative exchange.
Follow his fragrance journey on Instagram @mikathealchemist and Tiktok @mikathealchemist
