ABOUT US


Alchemy is often associated with the concept of transmutation – a process whereby simple materials evolve into nobler ones, like lead into gold. In reality, alchemists’ interests were far more diverse. They sought the transformation of the body and soul, guided by the belief that people possess a hidden transcending potential.
Adhering to this ancient concept of transformation, Art & Alchemy Parfum offers an array of original fragrances and products that serve as catalysts for tapping into our inner potential. Our perfumes are an artistic medium expressing ideas and emotions. Likewise, through the experience of our products, we energize and inspire our clients to manifest their positive self-fulfilling prophecies.
Our 3 principles:
WELLNESS

INCLUSIVITY

We celebrate the limitless expression of each person’s unique identity and promote a safe and inclusive space to enjoy the art of perfumery.
SUSTAINABILITY

MÏKA TREMBLAY
Founder, Alchemist & Storyteller

“As a classical musician, I am inspired by the musicality that exists in fragrances. What I find most compelling is that both music and perfumes offer something unique. Though they remain unseen, both exist with the power to move us. They make us realize that there is a world of beauty that lives in the invisible.” - MT
Following his studies in classical piano, Mïka worked in marketing for two world class Canadian Orchestras: l’Orchestre Symphonique de Montréal and Tafelmusik Baroque Orchestra and Chamber Choir in Toronto. He also assumed the role of Artistic Director of his own multidisciplinary theatre company while in Montréal to nourish his active creative spirit. Mika would often describe his artistic process as multidisciplinary storytelling at the crossroads of classical traditions and technology.
Whilst developing a successful career in the arts, Mïka fostered a passion for fragrances. Viewing perfumery as a complimentary artistic medium that could expand his storytelling possibilities, Mïka journeyed down the rabbit hole of fragrances and reemerged with the concept of a new, niche perfume brand: Art & Alchemy Parfum.
Follow his fragrance journey on Instagram @mikathealchemist